Meet Marcella
I created Crank It Up Coaching for women who are capable, committed, and used to carrying a lot.
About Me
There was a season of my life when I looked strong on paper.
Air Force veteran.
Two master’s degrees.
A six-figure career.
Capable. Responsible. Reliable.
From the outside, it looked like I had it together.
And in many ways, I did.
I understood achievement.
I understood leadership.
I understood what it meant to build something stable and successful.
But strength and sustainability are not the same thing.
The First Nudge
Before the degrees.
Before the career fully took shape.
I had been leaning toward coaching.
I felt drawn to it — to conversations that shifted perspective, to helping people think clearly and live intentionally.
But during a conversation, someone I trusted mentioned that pursuing coaching in a struggling economy wouldn’t be wise — that it wouldn’t be stable.
I listened.
Instead of exploring that pull, I redirected my focus. I pursued my master’s degrees. I built a respected, six-figure career. On paper, it made sense.
And for a while, it worked.
The Conversation That Changed Everything
Years later, a friend asked if I would coach his son.
I had to tell him no — that my life had gone in another direction.
But that conversation stayed with me.
It stirred something I had set aside.
It reminded me that sometimes what we silence doesn’t disappear. It waits.
Within months, I began studying life coaching. What started as curiosity became conviction.
Six months in, I knew.
Not emotionally.
Not impulsively.
Clearly.
It was time to pivot.
This wasn’t about abandoning success.
It was about aligning it.
The decision was quiet.
It was firm.
And it was deeply faith-led.
What I Discovered
For years now, I have worked with women navigating ambition, responsibility, faith, and identity — women who are capable, accomplished, and quietly carrying more than most people realize.
And I began noticing something consistent.
It wasn’t a lack of ambition.
It wasn’t a lack of intelligence.
It wasn’t even a lack of strength.
It was exhaustion disguised as capability.
Discernment muted by obligation.
Boundaries that felt selfish instead of necessary.
A quiet habit of proving — where being capable quietly became the measure of being enough.
Many of the women I work with are high-functioning and deeply responsible.
But somewhere along the way, they begin to lose themselves in the roles they play.
And if I am honest — I recognized parts of myself in them.
That is when I understood:
Self-love is not softness without strength.
It is discernment.
It is boundaries.
It is choosing sustainability over survival mode.
That understanding shaped my coaching.
And eventually, it shaped The Self-Love Workbook for Women.
The Work I Do Now
Through Crank It Up Coaching, I create guided experiences for women who are ready to lead themselves differently.
My framework is simple:
Reflect. Reset. Rise.
Reflection brings awareness.
Reset creates alignment.
Rising becomes sustainable — not forced.
I am certified NLP Master Practitioner, Life Coach, Cognitive Behavioral Therapy Specialist, and Skilled Helper. I hold two master’s degrees and retired from the United States Air Force.
But more than credentials, I bring lived experience — and years of walking alongside women as they rediscover their voice, their clarity, and their strength.
Beyond the Work
Outside of coaching, I am deeply nourished by creativity and curiosity.
I love culinary exploration — experimenting in the kitchen, blending flavors, and savoring diverse cuisines.
Seafood and sushi are favorites, but what I truly enjoy is the experience of slowing down long enough to taste something fully.
Travel expands me in a different way. It feeds my curiosity, connects me to new cultures, and reminds me how much perspective shapes everything. Each place, each conversation, each shared table broadens the way I see the world — and the women I serve.
In addition to coaching, I’m an experienced public speaker and facilitator. I lead workshops, webinars, and retreats designed to create intentional space — not just information. These gatherings focus on clarity, alignment, and practical strategy, helping women move forward with confidence and grounded strength.
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